About the group
Downside-first. Purpose-built. Family-run.
Charlotte Eleanor Group was engineered on a simple observation: the hair industry’s demand is as resilient as any in the UK economy, but its delivery mechanism — the high-street salon and the two-year apprenticeship — is structurally failing. We rebuilt both halves, from St Asaph, Denbighshire.
Structure
Two entities, deliberately separate.
Clwydian Academy CBC — a community benefit company, constituted as a Community Interest Company — runs education with an asset lock, a codified social mission and surpluses reinvested. The group’s commercial arm owns the brand, the franchise agreements, the fleet leases, the supply chain and the technology stack.
The two deal at arm’s length with documented conflict-of-interest protocols: public and grant funding serves education alone; the franchise stands on its own commercial economics. Clean counterparties for every funder, and clean governance for us.
Net-Zero by design
Green isn’t garnish here.
The fleet is electric — cutting light-commercial running costs by up to 38% while removing tailpipe emissions from every appointment. The academy is specified to Net-Zero building standards with COSHH-compliant extraction. Clinical waste and trade effluent are handled centrally, greywater is tanked under-chassis, and digital colour-weighing cuts chemical waste at source.
It aligns with the Welsh Government’s legally binding 2050 commitments — and it happens to be the cheaper way to run a fleet.
Leadership
Credentialled for exactly what they run.
Mark Parker
Chief Executive Officer
ILM Level 7 in Strategic Management & Leadership, PRINCE2 and PRINCE2 Agile certified, CITB SMSTS holder and Chartered Manager candidate with the CMI. Two decades of commercial leadership across high-net-worth property and project portfolios, including eight years as founder-director of a principal-contractor business delivering multi-million-pound programmes at a sustained 25% net margin. Mark directs governance, capital structure, funding and the scaling of the franchisor from regional launch to national blueprint.
Charlotte Parker
Director of the Academy
Degree-level qualified across teaching, hairdressing, barbering and beauty therapy; a practising Senior Lecturer and qualified Internal Quality Assurer. Two decades of hands-on mobile hairdressing underpin the fleet operating model itself — the routes, the kit, the client craft. Charlotte directs curriculum, VTCT accreditation and educational compliance across the academy.
The pairing is the governance model in miniature: a PRINCE2-disciplined commercial executive on the franchisor side, a regulator-qualified educator on the academy side — each accountable for the entity they’re credentialled to lead.
See the thinking behind the structure.
Funders and partners can request the full business plan and supporting models — answered the same day.